The Power of Business Analyst Online Now Available on the iPhone

Free BAO for iOS App Provides On-the-Go Access to Demographic Reports and Maps

The new, free BAO for iOS app, available for download from the Apple app store, provides access to 2010 demographic and business data and analysis from Esri Business Analyst Online (BAO) on the go.

BAO delivers powerful market analyses through a Web browser. Users generate on-demand reports and maps to get a detailed, comprehensive view of the demographic makeup of various populations and their lifestyles and buying behaviors. This revealing information allows users to find their best locations, customers, and products/services. With the BAO for iOS app, they can now get this valuable information through an iPhone, iPad, or iPod touch.

The BAO for iOS app provides the demographic and market information needed to instantly evaluate an area on-site. It helps answer three key questions about a location:

• What types of people live there?
  Get a demographic and market snapshot of a location (e.g., population, age, income, education, homeownership, and consumer spending).
• How do they differ from the people in another location?
  Compare the demographic and market data for two locations or one location versus the entire United States.
• Is this a good location based on specified needs?
  Set the desired criteria and find out how the location measures up.

In addition, subscribers to the BAO Web application will soon be able to access the full set of BAO reports and maps through BAO for iOS. A subscription to BAO allows users to access even more data, such as market potential, retail marketplace, and consumer spending, along with more analysis functionality, such as the ability to customize drive times and rings and create color-coded maps.

Internet: www.esri.com/baoforios