Esri Press Publishes Getting to Know Esri Business Analyst
 
Getting to Know Esri Business Analyst, by Fred L. Miller, teaches entrepreneurs how to use a wide range of Business Analyst applications to develop opportunities and serve customers more efficiently. Readers learn by completing fully illustrated, step-by-step exercises based on the growth of a hypothetical startup business, from its conception to its emergence as a national enterprise.

A useful resource for business professionals and business students alike, Getting to Know Esri Business Analyst gives readers the skills to make better business decisions using the tools available in the Business Analyst suite. Data for completing the exercises is available on a DVD that comes packaged with the workbook.

Business Analyst software combines geographic information system (GIS) technology with national business, demographic, consumer spending, and street data, allowing entrepreneurs to quickly analyze business opportunities in their area.

Internet: www.esri.com/esripress